Today marks an important milestone in the transformation of Asset Marketing Services (AMS) into a next-generation platform supporting numismatics and precious metals collectors. AMS and A-Mark Precious Metals, Inc. (A-Mark) closed on a previously announced acquisition and investment that enables us to focus on the core capabilities we deliver best: connecting amazing collectors to exciting and meaningful products. As part of the agreement, our LPM and ModernCoinMart® brands will transition to ownership under A-Mark and its affiliates. Read more about the announcement here. 

We believe in the great brands moving to A-Mark through this acquisition, and we believe in A-Mark as a strategic partner. AMS is well positioned to focus on our future and drive accelerated growth. Our team has been bold in thinking and decisive in action to lead a significant transformation over the past year, and that commitment reveals an inspiring future. 

Pioneering the Future of Collecting

For nearly 40 years, we have excelled at reaching collectors: connecting them with meaningful, beautiful, and often-rare products in a manner unlike any other brand. Our direct marketing expertise, our Collector Sales teams who work with collectors every day, and our unique relationships with Mints and suppliers around the world are the cornerstones of our capabilities. 

Our new focus builds on this expertise and will accelerate investments in our product development, people, and technology to create the most immersive and exciting platform in the luxury collectibles market. We will accelerate our efforts to build more innovative product development and sourcing capabilities with our partners. We will utilize new technology to advance the impact of our core differentiator – our people. We will focus our technology investments in generative AI to power the exploration and buying experiences needed to support the novice and most accomplished collectors alike. This unique combination of people and technology will help AMS elevate our position as a market leader. Those who never considered precious metals and numismatics as a luxury collectable will soon have a different perspective after experiencing AMS and our flagship brand, GovMint. 

As we shape the next era of collecting, we are grateful to our teams for the work, passion, and commitment they deliver every day. The future is incredibly bright for AMS, and we look forward to serving a growing base of collectors and enthusiasts around the world. 

Jim Hilt

CEO, AMS