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In this policy, we may use “we,” “our,” “us” and “Company” to refer to Asset Marketing Services, LLC d/b/a®, ModernCoinMart®, Scarce & Unique®, Collectors Limited® as well as Company legacy brands, such as Preferred Customer Club®, New York Mint®, and First Federal Coin Corp® (the “Company”).

At Company, we respect your privacy and take great care to safeguard your personal information in our possession. Your preferences for use of your information are our priority.


This Privacy Policy covers all of the personal information we collect from you. Note that we are not responsible for content or privacy policies on any web site not operated by Company to which the Site links or that links to the Site.

Our Privacy Policy is incorporated by reference and is part of Company’s Terms and Conditions (“Terms”). Our Terms contain the terms on which you engage with the Company, or purchase products from Company. Please take a few minutes to review our Terms, if you have not already done so above. You may also access the current version of the Terms at any time by clicking on the link marked as such on the homepage of the Site.

We reserve the right to update or modify this Privacy Policy at any time and without prior notice, by posting the revised version of this Privacy Policy on the Site, and indicate the effective date of the Policy. Your use of the Website, purchase of products, email communication, or other affirmative action taken by you in continuation of your relationship with the Company after such posting will constitute acceptance by you of such changes.

If you have any other questions or concerns regarding how Company manages, accesses or uses your personal information, please write us at: Asset Marketing Services, LLC, Attn: Corporate Privacy,1300 Corporate Center Curve, Eagan, Minnesota 55121, e-mail us at or call 1-800-721-0320 during Customer Service hours.

Privacy Policy Overview

 As a customer of Company, we respect your privacy and want to protect your personal information. We want you to understand what personal information we may collect from you, how we use such information, and the choices you have regarding our use of this information.

In this policy, “personal information” means any information by which you can be identified or contacted, such as your name (first and last), address (city, state, zip code), e-mail address, telephone number, etc.

This Privacy Policy governs your experience on the Site, in our catalogs, other social media, or in other communications with the Company, unless otherwise indicated.

Categories of Information We Collect

We collect personal information that you provide to us when you use the Site, and when you communicate or interact with us. For example, this may include the information you provide when you register online or update your account, log-in, place an order or make a return with us (online, via phone, mail, email, text, fax or catalog), communicate online with our customer service representatives, opt-in to receive emails, opt-in to receive mobile messages or social media notifications from us, shop online, request a catalog or other content and communications from us, participate in a sweepstakes, contest, promotion or survey, join our social networking sites, interact with our mobile sites or mobile applications, work with our sales representatives to purchase items from us, use one of our social media services (i.e., Company’s Facebook page or YouTube channel), or when you contact us with a comment, question or complaint.

In order to serve you better, we may combine information you give to us on the Site with information you give to us through our catalog, mailings, mobile messaging, social media, telephone or other communications. We may also supplement the information we collect through the Site with information we obtain from our affiliates, and from information that is publicly available (such as information based on your zip code) and from information we receive from or cross-reference with our partners.

When you visit our websites we may also gather certain information automatically and store it in log files. This information may include Internet Protocol (IP) addresses or other device identifiers, browser information, Internet Service Provider (ISP), operating system, location, date/time stamp and clickstream data. Please check your browser if you want to learn what information your browser sends or how to change your settings. Note that the information we collect in this manner does not identify you personally, however, if you have created an account with us or have made a purchase with us, we may link the information provided by your browser to information that identifies you personally and use it for the purposes set forth herein.

Our website uses “cookie” and “web beacon” technology. We use cookies and web beacons to identify your device, provide website user authentication, conduct fraud prevention and management services, distinguish you from other visitors, record your IP address and understand your use of our site, and identify the name of the Web site from which you linked to Company. This information may be used for fulfilling contracts with our partners, and to help us serve you better by improving our website design, as well as our products, services, and promotions. We do not otherwise track any information about your use of other websites. Information obtained through cookies and web beacons may be shared with or obtained by service providers on our behalf.

A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. Each cookie is unique to your browser and will contain anonymous information such as a unique identifier. Our website does utilize essential cookies that enable users to move around the site and use its features. Without these cookies our website cannot function appropriately.


We use Google Analytics as a third-party service provider to monitor and analyze the use of our website.

When you visit our Site, we may use both a session and a persistent cookie. This Company-placed cookie may contain information (such as a unique user ID) that is used to track your usage of our website and in some cases, your e-mail address. Your e-mail address is only saved in this Company-placed cookie if you register with us. A web beacon allows us to capture certain additional types of information about a visitor’s actions on a web site, such as a visitor’s cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.

If you register with us, this Company-placed cookie allows us to recognize you when you return to our website and provides you with access to your account information. If you save your information with or order from us, we may also use cookies to monitor and maintain information about your use of our Site. If you have not saved your information with or ordered from us, we may monitor and maintain information about your use of our Site in a manner that does not identify you.


How We Use Your Information


We use the personal information that we collect to conduct our business and to provide you with the best possible products, services and experience. For example, we may collect and use your information:

  • To provide you with the products, information or services you request;
  • For security, credit or fraud prevention purposes;
  • To provide you with the best possible customer service experience;
  • To provide you with a personalized experience when you use the Site;
  • To display personalized advertising when you visit the Site;
  • To contact you with special offers and other information we believe will be of interest to you, with your permission;
  • To contact you with information and notices related to your use of the Site;
  • To invite you to participate in surveys and provide feedback to us;
  • To improve the content, usability and functionality of the Site;
  • To improve our products and services;
  • To improve our marketing and promotional efforts;
  • To assist in law enforcement and respond to subpoenas;
  • To perform other business activities as needed, or as described elsewhere in this policy or in any other agreement between you and Company.

How We Share Your Information

We share the information we collect from and about you within Company, which includes all subsidiaries and affiliates. We also share the information with a limited number of third parties, as described in this policy. When Company allows these third parties access to your information, we require them to take commercially reasonable measures to protect the confidentiality of your information and we do not permit them to use it in any way other than for the limited purpose for which it is provided.

Service Providers. Company shares personal information with companies and organizations that perform services on our behalf, for example, companies that provide support services to us (such as credit card processing services, data storage services, and web hosting services), or that help us market our products and services (such as third-party marketing and data hygiene companies).

Marketing Partners. From time to time, we may share your information, including without limitation your mailing and/or email address (but not your credit card information), with unaffiliated third parties whose products or services may be of interest to you and who have their own privacy policy in place. If you do not wish to receive marketing materials from these third parties, or to learn more about managing the ways in which we use or share your information, visit the Site and click on Manage Your Account Preferences.

Business Transfers. In the event that the company’s business assets are sold or transferred, or as the result of a sale, merger, reorganization or liquidation, we may transfer the corresponding information regarding our customers.

Legal Requirements. We may disclose personal information when we, in good faith, believe disclosure is appropriate to comply with the law, to enforce or apply applicable terms or conditions and other agreements; or to protect the rights, property, or safety of our company, our customers, or others.

Social Media Interactions

Company invites you to socialize and share your purchases with your friends using Social Media tools such as Facebook, Twitter, Google+, YouTube, etc. If you choose to use these tools, you may be sharing certain profile elements, including your comments. This sharing is subject to each social media program’s privacy policies. We offer links on our site to “Share” or “Like” our site or products for many of the popular social sites. To remove a “Share” or “Like” or to delete your comments you will have to make those changes directly on that specific social site.

Links to Other Websites and Services

Company’s Site may include links to other Internet sites, content, or videos (embedded or direct links) maintained by third parties (‘Linked Sites’). Company provides Linked Sites to you solely as a convenience, and the inclusion of Linked Sites does not imply endorsement by Company of the Linked Sites. You access Linked Sites at your own risk and by accessing them you may leave Company’s website. Linked Sites are not under the control of Company and Company is not responsible for the contents of any Linked Site, including the privacy policies or tracking technologies they may use. We encourage you to check the applicable privacy policy to determine how they will handle any personally identifying information they collect from you.


Consent To Be Contacted For Marketing Or Other Purposes. 


When you purchase a product from Company and agree to the Terms & Conditions, you are providing your consent to Company to contact you by any method, including email, telephone, text, SMS, and regular mail. This consent authorizes Company (and Company’s affiliates, agents, assigns, service providers, or anyone calling on our behalf, collectively, “we”, “us” and “our”) to contact you at any phone or mobile number you provide us or that we can reasonably associate with your account (for example, through a skip trace or caller ID), including by using automated, autodialed, or prerecorded (including artificial prerecorded) phone calls even if you have opted into the Do Not Call List administered by the Federal Trade Commission or any state equivalent. You also authorize us to send you SMS/text messages, including through an automated texting system with information or questions about your Use of the Site. You understand that anyone with access to your mail, telephone or email account may listen to or read the messages we leave or send you, and you agree that we will have no liability for anyone accessing such messages.

By providing us a mobile number, you represent and warrant you are the owner or regular user of that number and acknowledge that your carrier’s message and data rates will apply. You also agree to notify us immediately whenever you stop using the mobile number. Where allowed by law, we also may contact other individuals who may be able to provide updated employment, location, and contact information for you.

Consent to receive SMS/text messages are not required as a condition of purchase. You may withdraw your consent to receive SMS/text messages from us by replying to any SMS/text message we have sent you with the message STOP. This withdrawal will be limited to text messages for the product to which the text message relates.

If you provide consent to be contacted by phone or text for marketing purposes, you agree that we may call, email or text you to describe products or services that may be of interest to you, including by using automated, autodialed, prerecorded (including artificial prerecorded) phone calls even if you have opted into the Do Not Call List administered by the Federal Trade Commission or any state equivalent. This consent is not a condition of using the Services and may be revoked at any time.

Opting Out

You can revoke your consent in accordance with this Privacy Policy pursuant to the Section “Manage Your Account Preferences.”


Consent to Call Recording and Call Monitoring

You consent and expressly authorize us to record and monitor any call between you and us.


Manage Your Account Preferences

To update us with your preferences, or to opt-out of receiving communications from us, you may contact us using one of the following methods:

  • Call 1-800-721-0320 during Customer Service hours, or
  • E-mail or
  • Send your request to Company Privacy, 1300 Corporate Center Curve, Eagan MN 55121

Please note your preference as stated below:
“I prefer not to receive e-mail advertisements, such as updates regarding products and services, special promotions or upcoming events from you.” (You may also click the designated link at the bottom of all Company e-mail advertisements to be removed from future e-mail updates.)

“I prefer not to receive direct mail advertisements, such as periodic catalogs and mailings regarding products and services, special promotions or upcoming events from you.” (Please note that direct mail requests may take up to six to eight weeks to become effective.)

“I prefer not to receive marketing phone calls such as special events, promotions or new products from a Company sales representative or the company.”

“I prefer not to receive marketing materials from other affiliated third-party companies.”

In providing us with your preferences, please be sure to include all of your emails, telephone numbers, addresses or other personal information you may have used to communicate with us, so that Company may better accommodate your request. Please note, if you make a purchase from Company after stating this preference above, such subsequent purchase will be considered by Company as a revocation of the foregoing statement, and Company may again begin communicating with you unless and until a second request by you is made.

Children’s Privacy

Company will never knowingly request or collect personal information from any person under 13 years of age. If you are under 13 years old please do not provide your information on our website. If we become aware that an individual is under the age of 13 and has submitted any information to Company for any purpose, we will delete it.


We appreciate the trust you place in Company when sharing personal information and thus are committed to recording and storing this information in a secure way. We maintain reasonable, physical, technical and procedural measures to limit access to your personal information. Only authorized individuals of our company are able to see your information and use it for appropriate purposes.

Policy Changes

This policy replaces all previous disclosures we may have provided you about our information practices. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by posting the policy changes on our website.

Additional Information

If you would prefer to make your purchase via telephone, just give us a call at 1-800-642-9160. Our Sales Representatives will be happy to assist you.

If you have questions regarding our Privacy Policy please contact us at:

Company Privacy
1300 Corporate Center Curve
Eagan, MN 55121

Nevada Residents – SB 220 Privacy Act

To request Opt-Out of sharing or selling your personal information, you can us the California (CCPA) specific form below and submit with your information or call us 1-877-727-6750 or email us at Please note, Nevada residents can only request to opt-out, not delete their personal information. Your request will be responded to within 60 days of receipt.



California Privacy Rights

California law entitles residents to ask Company for a notice describing what categories of personal information we share with third parties or with corporate affiliates. If you want to request a notice or have any questions about Company privacy practices, please contact us at

California Civil Code Section 1789.3

If you have a question or complaint regarding the Site, please send an email to You may also contact us in writing at Company, Attn: Company Privacy, 1300 Corporate Center Curve, Eagan, Minnesota 55121. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by mail at 1625 North Market Blvd., Sacramento, CA 95834.

California Consumer Privacy Act Requests (CCPA)


California Civil Code Section 1798.83 permits California residents to request certain information, up to twice in a 12-month period, regarding our disclosure of personal information to third parties.  You have the right to

1) request information about the categories and specific pieces of information we have collected about you or request access to the type of personal information shared with third parties

2) opt-out of the sale of your personal information to third parties

3) request the deletion of personal information

4) not be discriminated against for exercising these rights.

To initiate a CCPA related Personal Information request please complete the form below and indicate in the comments field what action you would like our team regarding your personal information. You may also reach us directly at 1-877-727-6750

Verification Process

The security of your personal information is of the utmost importance to us. For all requests made through this website under the CCPA, we will ask for the appropriate personal information from you to verify your identity and ensure that you are the person who is the subject of the request. We will provide that form to you via mail or email, based on your preferred delivery option. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

Timing of Response

We strive to fulfill requests within 45 days from the date we receive your request. If additional time is needed to complete the request, we will notify you that additional time is needed, tell you the reason that we need additional time, and tell you when you can expect your request to be completed. A request to delete your personal information will also be forwarded to relevant vendors with whom we have shared your personal information.

Effective Date: August 5, 2022.

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